Agency Owner Resources

Why Home Care Agencies Need to Optimize for AI Search (Not Just Google)

Fatuma Nagami

Published on: 09/07/2026

How home care agencies can show up in ChatGPT, Perplexity, and Google AI Overviews, the 5 elements of AI-visible content and a full AEO audit checklist.

Agency Owner Resources

What Does It Cost to Acquire a Home Care Client? Real CAC Benchmarks for 2026

Fatuma Nagami

Published on: 02/07/2026

What it actually costs to acquire a home care client in 2026. CAC benchmarks by channel, the true CAC formula, and LTV ratios.

Agency Owner Resources

Home Care Marketing in 2026: 7 Channels That Actually Drive Booked Assessments

Fatuma Nagami

Published on: 18/06/2026

The 7 marketing channels that actually drive booked assessments, ranked by ROI with budget allocation by agency stage.

Agency Owner Resources

Home Care Intake Process: The 8-Field Intake Standard Every Agency Should Use

Fatuma Nagami

Published on: 11/06/2026

The 8 fields every home care agency must capture at intake, and how structured intake doubles conversion rate.

Agency Owner Resources